Elevate your business with exceptional SEO services in Edinburgh with Primal42

Contact Primal42


Welcome to Primal42, we are experts in providing quality SEO services to businesses of any size in and around Edinburgh and beyond. A stunning website is merely the overture; to truly flourish and grow online, SEO (Search Engine Optimization) is indispensable. We beleive that every brand deserves a unique digital identity that stands out and thrives. Through skilled craftsmanship, data-driven insights, and a keen eye for innovation, we can transform businesses online. Whether you're an established business seeking to revamp your online presence or a startup ready to take the digital plunge, Primal42 can improve your online presence in the ever-evolving digital wilderness. Contact us to see how we can shape the future of your brand online.

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SEO, or Search Engine Optimization, is like the secret sauce for your website's success in the digital world. Imagine the internet as a massive library, and search engines like Google as the librarians. When you search for something, SEO helps your website become one of the first books the librarian suggests. It's a combination of clever strategies and tactics that make your website more attractive to these librarians. By using the right words, making your website easy to navigate, and having other trustworthy websites talk about yours, SEO helps your website show up higher when people look for things related to what you offer. In simple terms, SEO is like giving your website a megaphone to stand out and get noticed in the bustling online crowd. Our SEO Edinburgh services are aimed at increasing traffic and results for Edinburgh and the surrounding area but can be used anywhere locally or UK wide.

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Customer Reviews

Superb customer services and fantastic knowledge of websites and web design. Would highly recommend Rick and the team.

Matt P.

I'm made up with the website Rick has produced, very classy and gaining new customers already. Great customer service as well always happy to help.

Shaun M.

Easy to set up walked me through the whole process explaining each step, very happy with website.

Lisa H.

Couldn't be happier, great professional service, easy to get in touch when you need them.

Peter B.

Really great service, makes getting your business online easy and painless. Always easy to get in touch with and talk to when I have any new ideas for my business.

Tanya M.

Top web design at a great price, put off getting one done as I thought it would cost a lot more than this. Our website is now becoming a great bonus to our business in bringing in new customers and helping us communicate with current ones. Fantastic web design service.

Stuart S.


Visualize your business as a hidden treasure, awaiting discovery. SEO is the map that guides potential customers right to your doorstep. SEO can benefit your business in many ways that can steadily increase over time to help you grow online, here are just some of the benefits. Our SEO Edinburgh services can give benefits for Edinburgh and the surrounding area but can be used to increase traffic and conversions on your website anywhere locally or UK wide.

  • Enhanced Online Visibility:
    The digital landscape is bustling with competitors vying for attention. SEO propels your website to the forefront, where potential customers can find you effortlessly. Picture the prime spots on a search engine results page (SERP) as a bustling marketplace. SEO secures your spot in the spotlight, making your offerings the center of attention.
  • Amplified Organic Traffic:
    Your website becomes the destination of choice for individuals actively seeking the products or services you offer. This influx of visitors is more likely to engage and convert. SEO targets specific keywords that resonate with your audience. As a result, the traffic you receive is not just abundant but genuinely interested, boosting your conversion rates.
  • Credibility and Trust:
    High search rankings bestow an air of authority upon your website. Users inherently trust websites that appear at the top, positioning you as a credible source in your field. Users often lean on search engines to guide their choices. When your website ranks well, it garners trust, as users assume that search engines have already verified your credibility.
  • Elevated User Experience:
    An optimized website isn't just about keywords; it's about user experience. SEO encourages intuitive navigation, swift load times, and responsive design, making your website a joy to explore. By offering an exceptional user experience, you keep visitors engaged, reduce bounce rates, and increase the likelihood of them staying on your website longer.
  • Enduring Impact:
    Unlike paid advertising, the effects of SEO may take longer to take affect but last much longer. Once you establish a strong online presence, you continue to attract organic traffic without continuous financial investment. SEO can cause a snowball effect to keep growing your business exponentially as more traffic is exposed to your website..
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SEO EDINBURGH: Work with the Best value seo service around

SEO Edinburgh - SEO takeoff

SEO EDINBURGH: Work with the Best value seo service around

At Primal42, we understand that your website is the digital storefront of your Edinburgh business. We use our skills from over a decade in the industry to not only increase your search engine ranking, but improve user experience. We work with clients to help them grow online through understanding their goals and helping them understand what needs to be accomplished to meet them. Business of any size can benefit from our comprehensive SEO services to increase their web traffic and make sure when customers reach their website take the actions you want them too.

Our SEO Edinburgh services are aimed at increasing traffic and results for Edinburgh and the surrounding area but can be used anywhere locally or UK wide. Contact Primal42 now for a free no obligation quote on how we can help your business grow online by calling: 07832 907713 or emailing us at:

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SEO Edinburgh: SEO Foundations

SEO Edinburgh by Primal42 Content optimization

SEO Edinburgh: SEO Foundations

SEO foundations are the main areas we look at when improving a website, they consist of Technical SEO, Content SEO and Building Backlinks. Your website may already do well in some of these areas and we may just need to tweek them for you, while using our expertise to improve one or more of the others.

  • Technical SEO Fine-tuning technical aspects like site speed, mobile-friendliness, and URL structure, ensuring search engine crawlers can explore your site effortlessly.
  • Content SEO Crafting compelling, relevant, and informative content that incorporates targeted keywords seamlessly to enhance discoverability and help customers find what they want.
  • Backlink Building Securing quality backlinks from authoritative websites, this signals to search engines that your website is a trustworthy destination to send potential customers.
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Stage 1: Initial Audit

We kick off the SEO magic by conducting a thorough initial audit of your website. This is like giving your site a check-up to see what's working well and what might need some improvement. We analyze your site's structure, speed, and overall health to create a solid starting point.

SEO Edinburgh Professional SEO Services from Primal42 initial audit
SEO Edinburgh Professional SEO Services from Primal42 keyword research

Stage 2: Keyword Research

Next, we dive into the world of keywords. We figure out what words and phrases people are using when they search for things related to your website. This helps us know exactly what terms to focus on so that your site pops up in their search results.

SEO Edinburgh Professional SEO Services from Primal42 keyword research

Stage 3: On-Page Optimization

Time to spruce up your website's individual pages! We optimize your content, titles, headings, and meta descriptions to make sure they're super clear and relevant. This way, search engines and visitors alike know exactly what your pages are all about.

SEO Edinburgh Professional SEO Services from Primal42 on page optimization
SEO Edinburgh Professional SEO Services from Primal42 Content Optimization

Stage 4: Content Optimization

Content is king, and we treat it like royalty. We work with you to create high-quality, engaging content that both your audience and search engines will love. Whether it's blog posts, videos, or infographics, we make sure your content shines brightly.

SEO Edinburgh Professional SEO Services from Primal42 Content Optimization

Stage 5: Technical SEO

Now we get a bit techy. We fine-tune the technical aspects of your website to make sure it's easy for search engines to crawl and understand. We optimize things like site speed, mobile-friendliness, and structured data to give your site an extra edge.

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SEO Edinburgh Professional SEO Services from Primal42 Link Building

Stage 6: Link Building

Think of this as building bridges to your website. We engage in strategic link building to connect your site with other reputable websites. This not only drives traffic directly but also signals to search engines that your site is trustworthy and valuable.

SEO Edinburgh Professional SEO Services from Primal42

Stage 7: Conversion Rate Optimization

It's not just about getting visitors; it's about turning them into fans or customers. We work on optimizing your site's design and calls-to-action to make sure visitors take the actions you want, whether that's signing up, buying a product, or getting in touch.

SEO Edinburgh Professional SEO Services from Primal42 Conversion Rate Optimization

SEO Edinburgh: Reporting and Transparency


At Primal42, we believe in the power of transparency in every step of your SEO journey. We understand that trust is the cornerstone of any successful partnership, which is why we're committed to providing you with full visibility into our work and use only white hat methods. White hat SEO is using practices that stay within the search engines terms of service to keep and improve your websites integrity. Other providers who don't promise this may use other methods which could in the future incur a penalty from which could result in being removed from search engine results altogether.

Monthly SEO Reporting

We understand that your business is dynamic, and so are the digital landscapes we navigate. That's why we offer monthly reporting that goes beyond numbers and charts. The first few months reports will not be as result based but describe what we have done, why and your current status so you understand how future improvements have been accomplished. After this we will break down your websites results to showcase visibility, organic traffic, and more. But it's not just about data; it's about understanding what these numbers mean for your business's growth.

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Frequently Asked Questions

How long will SEO take until I see results?
There is no definite answer with SEO and patience is needed, google advises between 4 - 12 months to see results. We normally see improvements within 3 months but the full affect may take longer.
How much does the SEO service cost?
We make sure our SEO services are custom to what our client needs while meeting their budget. However the amount of work needed means we cannot offer our service for less than £300 a month.
Is SEO a short or long term process
We strongly advise that you work with us for at least 6 months to get full value from our services. We hope our work and results will impress you though leading to us working together to improve your online presence for much longer.
Do you offer ongoing SEO contracts?
Yes, we offer comprehensive SEO packages for our clients this will be custom to your websites specific requirements and goals. Our contracts involve constant monitoring and improving to keep your business growing online.
What SEO tools do you use?
Tools we use to help with our SEO tasks include:
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SEO EDINBURGH: Helping Businesses Grow

SEO Edinburgh - SEO factors

SEO EDINBURGH: Helping Businesses Grow Online

With Primal42, our experts stand ready to guide you through the dynamic landscape of SEOin Edinburgh and the surrounding area. We will work with you, valuing your involvement and input to get the most from your online presence and help grow your business to its potential. Contact us today on: 07832 907713 or email us at: to discuss your SEO needs and unlock the full potential of your unique online presence.


Here are a few useful links for a broader picture on Websites and SEO that may help you and your business move forward.